The Oprahfication of Twitter
OK It is official… The “Oprahfication” of Twitter has become a reality. Today Oprah had Twitter co-founder EV on the show as well as Ashton Kutchner (@aplusk) while Oprah did her first tweet… which as a funny side note was all in CAPS 
Why does this matter if celebrities use twitter and tweet? It is only mildly interesting to follow celebrities from my perspective. However we happen to live in a celebrity obsessed culture where people want a peek behind the velvet rope and a peek into the “lifestyles of the rich and famous”… Remember that show? The proof here is that Oprah set a Twitter Follower Velocity Record: 225,000 followers in 13 hours. At this rate she will kick Ashton Kutchner’s butt in the number of twitter followers in under a few days.
The big news story is not that Oprah is on twitter. The BIG news is that Oprah has huge Gravitational pull in social networks. She has the ability to get soccer moms that are technophobes to try new stuff and push their boundaries. This is great news as twitter is a new communication channel and the value of the eco-system and network increases as more people use it.
Twitter can be a broadcast distribution channel and that is exactly Oprah’s use case. It works for her and celebs.
Here is the video with Oprah and Gal Pals tweeting it up and chatting with Ashton Kutchner
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I love to the term, “Oprahfication!”
You’re right about Oprah’s ability to accelerate Twitter adoption; there’s no doubt that she can get masses of people to try things–books, foods, worrying about ghosts, whatever, even Twitter.
So, it is big news (for Twitter) that Oprah’s on board. But in the big scheme of things, its not a game changer, as I explained in a recent post:
April 18th, 2009 at 4:58 am -
[...] favorite gadget”. Hier een mooie quote over Oprahs invloed op het gebruik van sociale netwerken. “The Oprahfication of Twitter”: The BIG news is that Oprah has huge Gravitational pull in social networks. She has the ability to [...]
April 22nd, 2009 at 1:42 pm
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