Screw the phone…  I tweet for customer service. I came across this video from Fox Chicago on how Twitter users are going to Twitter FIRST for customer service and support and completely bypassing calling traditional help channels such as phone support. The point that brands and businesses need to take away is the fact that people are going to twitter for customer service and expecting interactions ans resolution from the brands via Twitter.

Twitter for customer service and support is but one of many use cases of Twitter as a business tool. It just happens to be a piece of low hanging fruit in the twittersphere. I know that I tweeted @starbucks because I could not find out how many weight watchers points were in a mocha frappicino while I was trying to lose weight . They responded and tweeted me where I could find the information, nice! So is your company there?

What is the best interaction that you have seen via twitter for customer service or support? Please leave a comment.
This video is calling Twitter the cyber complaint window. Indeed.