Pepsi has done what smart brands will be doing in the future. Get out of the way and let the experience happen. Anything that a brand can do that puts them in the middle of facilitation, connection, conversations and exposing people with similar interests can be a powerful brand and marketing experience.

This is just the tip of the iceberg of what is possible in creating a unique branded experience that leverages the Twitter API and content for companies. The possibilities are endless. Creative ideation needs to take place to ensure that a compelling experience can be created that aligns with a brands core values and customers. We have service offerings that will create compelling experiences for brands and companies. Consumer brands and the entertainment industry needs to pay close attention.

Contact me and we can help your brand in these types of branded endeavors.

See what Pepsi had to say about what they were doing in Social Media at SXSW.