Feb
08

Why Your Retweets FAIL

4 comments

Why Your Twitter Retweets FAIL! You want your content to spread, your network to grow, your influence to increase and your followers to love your content and share it with their Twitter network. Retweeting behavior on Twitter is a science that is repeatable. I have done extensive analysis into what works, what does not, best practices and assembled this report to help you fully leverage Twitter and the power of the Retweet. Understanding the secrets to attaining the top 1% of Twitter Retweets is crucial knowledge that will allow your content to virally and quickly spread deep and wide via Word of Mouth.

15 Reasons Why Your Retweets Fail on Twitter
This free 8 page Twitter Report will show you…

  • The Top 15 Reasons Your Retweets Fail
  • The 7 Benefits of Retweets Best Practices Mastery
  • Retweet Best Practices
  • Metrics behind Retweet behavior and how to leverage
  • 10 Reasons your content gets Retweeted
  • What makes Retweets spread and work effectively
  • Tools to use to enhance & measure your Retweet
  • Tips to implement today to extend your content so that it reaches a tipping point

You can Download the Report Now.
Why Your Retweets FAIL Report
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2 Total TweetBacks: (Tweet this post)
  • JanetBrewer: rt: @Rumford RT Are you more or less likely to ReTweet http://twtpoll.com/durw1m Why Your Twitter Retweets FAIL http://tinyurl.com/cno3tp 02/10/09 06:53am
  • Rumford: RT Are you more or less likely to ReTweet (RT) http://twtpoll.com/durw1m Why Your Twitter Retweets FAIL http://tinyurl.com/cno3tp 02/09/09 03:40pm

4 comments
  1. This was awesome info and I will use it in my business.

    Gerlaine says...
    February 10th, 2009 at 2:08 am
  2. I’m thinking about Rt’s as spam when they appear as Tweetbacks on your blog.

    Defined as “Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it.”

    RT’s within Twitter are good ways of acknowledging valuable contributions, but encouraging RT’s by using Tweetbacks sets up a positive feedback loop - encouraging RT’s so folks can pull on your coattail by retweeting anything you post? And encouraging the blogger because it gets more attention to the post.

    Unfortunately, these repeated tweets at the bottom of the post get in the way and discourage conversation.

    Shouldn’t more value be attributed to comments that keep the conversation alive?

    I see such RT exposure of on a blog to be spam because they get in the way of real conversation. Interested in your take Rodney.

    @toddlucier says...
    February 10th, 2009 at 4:43 am
  3. Todd,
    Point well taken, I am experimenting a bit here with displaying tweetbacks. I disagree that they would fall in the spam category. Rather they might fall into the “I find these annoying and don’t see the value” category.

    I might limit the number to display 10 (some have had over 175 tweetbacks), or I might even turn them off. I agree that it does make long form commenting slightly more difficult since you have to scroll down so far to leave a comment.

    The one nice thing about displaying a long list is that people can easily discover new people to follow and connect with that have an interest in the same post topic. I think this then puts the blog in the position as a connector and there is great value in that. It becomes a point for building community quite easily and helping people to connect. My blog is not all about dissemination; it is about connecting people, concepts, ideas and thoughts.

    I would agree that showing people’s pictures encourages the retweet behavior via an ego-stroke of having their pic display (this is not necessarily a bad thing). It also makes it easy for content to spread back into Twitter and removes a point of friction.

    What I have noticed is that people do actually change the content of the retweet with their own short thoughts and just leave the tiny url. Another phenomenon is that Twitter is becoming the new blog commenting system. ;) I tend to be on the edge of these technologies and wanted to see how it evolves and determine what is the best fit and use for this technology.

    I have been blogging for 6 years and trackbacks sometimes need moderation (so tweetbacks might eventually fall into that category).

    Most blogs have a very small percentage of long form commenters (less than 5%) and as a publisher of content knowing who has an interest is actually very valuable for making connections with your audience since a larger percentage will leave tweetbacks versus a long form comment. This is why mybloglog was/is quite valuable.

    I have been meaning to comment on this very topic on your great blog post; but have not had time to do long form and I wanted to share my thoughts. http://www.tourismkeys.ca/blog/2009/02/is-twitter-spamming-your-blog

    There will need to be controls that filters out who displays on the tweetback eventually I suspect. On this we agree. At this time I really like the basic concept of how it operates. There needs to be some UI improvements and a few tweaks; but for now I would not call tweetbacks SPAM.

    No one is forcing anything on anyone. This is all willing participation. In fact I have had many people DM me and tell me that they think this is the coolest thing and they have met other people that they would not have met otherwise (not sure how this could be seen as spam or a bad thing).

    Thanks for sharing your thoughts and long form blog comments will continue to live on; the world is just evolving. Cheers!

    Rumford says...
    February 10th, 2009 at 5:34 am
  4. Wow! isn’t this a special post for us! thx for all this great info!

    Adtweety.com

    adtweety says...
    November 24th, 2009 at 11:19 pm
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