Big Companies Like Ford Get Twitter. Do You?
I wanted to quickly give you some food for thought. The opportunities for large AND small businesses on Twitter are huge. Watch what Scott Monty from FORD says about their experience on Twitter in this Fox Business segment. Notice he says they are not interested in advertising on social networks like Twitter; rather it is about connecting with their target demographic on social networks like Twitter. This is a trend that is here to stay: customers are EXPECTING for your company to be on Twitter and have you interact with them.
I asked Scott via Twitter for 1 benefit of Twitter for Ford. He Tweeted this response.
My favorite quote from the video clip. Scott: “It is less about a campaign and more about a commitment… It is an ongoing way of doing business that we are going to see…”
Some of the Ford Twitter Accounts: Each account serves a specific purpose as a communication channel to address different market segments.
Side Note: Even the anchors on Fox News are on Twitter. You can follow Fox News anchor Liz Claymen on Twitter.
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[...] as a gauge for measuring hot topics, and for insight into consumer opinion and behavior. Brands are engaging with customers, providing technical support, hawking their wares, and turning their customer service reps loose. [...]
July 22nd, 2009 at 6:41 pm -
[...] late”. It’s not what you think though. Ford goes Twitter in a whole different way. Ford has been using Twiter succesfully for business for quite a while. Now they take the next logical step. They add Twitter by default to their cars [...]
January 8th, 2010 at 12:20 pm
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