Comments on: The Twitter Advertising Invasion Has Begun! http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/ Building Your Business 140 Characters At A Time Thu, 11 Mar 2010 05:57:49 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Rumford http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-110 Rumford Fri, 13 Mar 2009 11:35:51 +0000 http://www.twitterbusinessbook.com/?p=398#comment-110 Barak. I like your mockup with the Snickers bar. Interesting idea for sure. Barak. I like your mockup with the Snickers bar. Interesting idea for sure.

]]> By: barak http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-109 barak Fri, 13 Mar 2009 11:26:32 +0000 http://www.twitterbusinessbook.com/?p=398#comment-109 what do you think of this.. branded shell for twitter.. u could build this today, actually. don't need twitter themselves, just the api http://blogs.rassak.com/everythingcommunicates/2008/12/21/twittervertising-an-idea/ what do you think of this.. branded shell for twitter.. u could build this today, actually. don’t need twitter themselves, just the api

http://blogs.rassak.com/everythingcommunicates/2008/12/21/twittervertising-an-idea/

]]> By: » Twitter Search Advertising! at Twitter As A Business Tool - Building Your Business 140 Characters At A Time http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-15 » Twitter Search Advertising! at Twitter As A Business Tool - Building Your Business 140 Characters At A Time Fri, 23 Jan 2009 13:27:01 +0000 http://www.twitterbusinessbook.com/?p=398#comment-15 [...] The reason this is important is because Twitter has said that they would use search to introduce businesses to people. This is exactly what I wrote a week ago and mocked up a few different versions of  what it might look like here. [...] [...] The reason this is important is because Twitter has said that they would use search to introduce businesses to people. This is exactly what I wrote a week ago and mocked up a few different versions of  what it might look like here. [...]

]]> By: Rumford http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-14 Rumford Thu, 22 Jan 2009 19:21:42 +0000 http://www.twitterbusinessbook.com/?p=398#comment-14 Lou & other commenter's, Great points. I was just trying to expose the low hanging fruit for on site advertising. I am in agreement that the stream must be monetized thru the API and surrounding services that access the social river of data that flows thru it. Additionally. There are opportunities for Twitter to revenue share with developers to actually encourage developers to build services that would facilitate monetization based upon some key data sets and algorithms. Most Twitter apps make little/no money so asking developers to pay won't work at this time. All in good time. Lou & other commenter’s,
Great points. I was just trying to expose the low hanging fruit for on site advertising. I am in agreement that the stream must be monetized thru the API and surrounding services that access the social river of data that flows thru it.

Additionally. There are opportunities for Twitter to revenue share with developers to actually encourage developers to build services that would facilitate monetization based upon some key data sets and algorithms. Most Twitter apps make little/no money so asking developers to pay won’t work at this time. All in good time.

]]> By: skribe http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-10 skribe Tue, 20 Jan 2009 22:45:30 +0000 http://www.twitterbusinessbook.com/?p=398#comment-10 I agree with Lou about the app network. One way Twitter can monetise that is by a subscription system to increase the number of API calls. skribe I agree with Lou about the app network. One way Twitter can monetise that is by a subscription system to increase the number of API calls.

skribe

]]> By: Larry Mai http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-9 Larry Mai Tue, 20 Jan 2009 14:34:24 +0000 http://www.twitterbusinessbook.com/?p=398#comment-9 I agree with Lou. It's going to be about the app network. In the future, the usefulness of the twitter website will decrease as the number of applications that do exactly as you described above increase. Off the top of my head @mytweet is a good example of suggested followers. I agree with Lou. It’s going to be about the app network.
In the future, the usefulness of the twitter website will decrease as the number of applications that do exactly as you described above increase. Off the top of my head @mytweet is a good example of suggested followers.

]]> By: Lou Paglia http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-8 Lou Paglia Tue, 20 Jan 2009 14:26:20 +0000 http://www.twitterbusinessbook.com/?p=398#comment-8 All viable ideas. Their strategy must include the network of applications built upon the Twitter platform. This means it has to monetize either the access or the data stream as well. That is where a lot of their traffic and IO comes from. The ideas outlined all work at the destination site level but it seems the app network is the nut that has to be cracked. All viable ideas. Their strategy must include the network of applications built upon the Twitter platform. This means it has to monetize either the access or the data stream as well. That is where a lot of their traffic and IO comes from. The ideas outlined all work at the destination site level but it seems the app network is the nut that has to be cracked.

]]> By: Vinod http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-7 Vinod Tue, 20 Jan 2009 14:16:59 +0000 http://www.twitterbusinessbook.com/?p=398#comment-7 why can't brands use one of its mascots, mythical/fictional characters as a tweet account and ask the readers to follow it. Vinod why can’t brands use one of its mascots, mythical/fictional characters as a tweet account and ask the readers to follow it.
Vinod

]]> By: @Fitz http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-6 @Fitz Tue, 20 Jan 2009 14:14:17 +0000 http://www.twitterbusinessbook.com/?p=398#comment-6 Search is really the most valuable thing for advertisers because it shows direct intent by the user to find something. And search is also the least intrusive form of advertising for the end user. So that being said, I believe monetizing Twitter search is really the most important thing they can do to to generate revenue in the near future. Hopefully Twitter is listening. Good post. Search is really the most valuable thing for advertisers because it shows direct intent by the user to find something. And search is also the least intrusive form of advertising for the end user. So that being said, I believe monetizing Twitter search is really the most important thing they can do to to generate revenue in the near future.

Hopefully Twitter is listening.

Good post.

]]> By: Rumford http://www.twitterbusinessbook.com/2009/01/twitter-advertising-invasion-has-begun/comment-page-1/#comment-5 Rumford Tue, 20 Jan 2009 09:33:07 +0000 http://www.twitterbusinessbook.com/?p=398#comment-5 Mike, Thanks for the comments. Actually the smart advertisers will not use tweets as advertisements; rather as a way to engage. They could use advertising simply to gain audience (reach) That would be the smart behavior. Thus eliminating the need to be filtered out. They still need to add value. Mike, Thanks for the comments. Actually the smart advertisers will not use tweets as advertisements; rather as a way to engage. They could use advertising simply to gain audience (reach) That would be the smart behavior. Thus eliminating the need to be filtered out. They still need to add value.

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