November 5, 2015
Marketing is one of the most important tasks that you can implement into your business as a business owner. The way you market your business is going to dictate your success rates. One of the best ways to market your business in today’s marketplace is via social media. Because of the increasing presence of social media, it has never been more important to implement social media marketing tips including Twitter. In this article, we will be going over some of the different tips for using Twitter for business marketing.
Tips For Using Twitter For Business Marketing:
1. Try To Use Keywords In Your Tweets.
One of the first things that you are going to want to do is make sure that you use keywords in your tweets. Keywords have always been the most relevant way to drive people to your content. It doesn’t matter if you are trying to drive people via a website, blog, or social media post. You need to be sure that you are using the right keywords when you are tweeting so people will be able to search for and find your tweets. You can find some great information here on how to find the appropriate keywords to use for your business.
2. Be Sure To Share Quality Links With Catchy Tweets.
Another thing that you are going to want to do is make sure that you are sharing quality links to things that are both relevant and interesting. By doing this, you will be able to better engage your audience and you will also be able to grow your fan base by doing so. So make sure you tweet about something that promotes your business, and at the same time catches the interest of your twitter followers. For example, if you sell custom phone cases, maybe you can tweet out “design your custom phone case on your own” or something catchy like that, and link to your site.
3. Use Search Features.
Another thing that you are going to want to do is be sure that you utilize the search feature on Twitter in order to find out the different things that your target market wants. You will be able to get insider information on the different things that your target market are looking for and you will be able to open doors to actually be able to help them get what they want.
4. Connect With The Right People.
Another thing that you will want to do is try to connect with the right people and tweet with them. This is going to allow you to expand your overall reach when it comes to your follower base and it will also help demonstrate why you are an authority in your niche. This is a great way to really grow your audience and increase your brand recognition.
November 4, 2015
It can be hard to realize the benefits of Twitter for business if you haven’t used it that way before. And if you’ve only had a personal profile before this, you may have had trouble seeing good results. Here, we’ll touch upon some of the benefits of this great social media forum for business related activities.
Reach out to millions:
Twitter is a place where millions of people are active at any given time. In other words, you don’t have to wait to get into touch with the world. There are so many people that use social sites such as this to make a name for themselves and to show off what they do in their day to day life. This is a goldmine for people like you that have a business. You can narrow down who you advertise to and launch a campaign for cheap that caters to only those in your specifications.
Brevity is a blessing:
Another plus of Twitter is that you can count on people being brief with you. When you use the site, you are given 140 characters to work with per Tweet. You won’t have to read through long comments about your company, but people can send things that are longer to your private message box. Remember that when you’re in business, what you say even privately may be seen by other people. That’s why it’s best to avoid too many people talking to you about personal things on your company page associated with anything your company does.
Twitter lets you see when things are trending, and that’s a good thing if you want to ride on the tide of good content people are interested in. For instance, if you are a carpeting company and you see that there has been a lot of flooding in your part of the world, you can start advertising with the hashtags that are trending. Follow along with the trends in major cities with the settings for trending news instead of the general setting. That way, you are capable of seeing everything around you and what people are likely to share with one another.
When it comes down to it, there are a lot of benefits of Twitter for businesses to look into. Making it a point to be smart about what you choose to market with is always a good idea. You now are familiar with some of the benefits of trying to promote your business with Twitter. In the next article, we’ll talk about how to use Twitter for marketing purposes.
Here is a video giving some terrific examples of how Twitter is used innovatively by some businesses: